Learning SEO

A recent client wanted me to do SEO for his website. I am wondering how I can do the best, even though there are no guranteed way to success. However I am Googling to find out how I can make my client be visible in the front rows Google :).

Primary constraint that keeps the site away from implementing SEO - Site is in Flash. Hmm! Even though Google has recently announced its technology to crawl Flash pages, I haven't seen anything happening in reality. Jus brainstorming with people and internet to somehow bring my client the first few pages.

Check the site and let me know if I you any suggestions for me.